Magazine Tips

1. Familiar recognition from issue to issue (that’s the brand)

2. Emotionally irresistible (that’s the image’s appeal)


3. Intellectually stimulating, interesting (that’s to promise benefits)

4. Worth the investment of money and time (that’s the “What’s in it for me?”)

5. It glows in vivid colors that will inevitably turn disappointingly dull when printed in ink. A hard-copy printout may be closer.